IMPACT & INSIGHT

EVERYTHING STARTS WITH YOUR CUSTOMER.
WE’LL GET YOU CLOSER TO THEM.

Insight

Innovative ways to uncover raw, real and powerful insights that demand action.
Discover

Impact

High end in-house design that engages audiences and cuts through the noise.
Discover

Insight

In a nut shell

We’re an integrated qual/quant research agency, providing accurate and actionable market intelligence for leading brands. How do we do that?

There’s no simple answer to the question. In many ways it comes down the combination of a passionate, and dedicated, experienced research team; the range of both traditional and innovative methodologies we utilize; and finally our experience and skills across a wide range of sectors. If you’re interested in how we work get in touch but for now we’ll show you just a handful of the unique ways we work:

Big Brother Diary Rooms

On Stage Groups

Home Video

Desk and Design

Segmentations

Impact

Delivery

Too much great insight is lost through long winded, uninspiring PowerPoint presentations. When you work with The Source, this will never happen.

When it comes to presenting insights we have a simple set of goals – we want to engage the audience, inspire and compel action. To achieve this our in-house designers and producers take our insights and turn them into visually striking infographics, microsites, films or posters (to name just a few options). All are designed with each individual client in mind and takes account of both the audience and the best channel of delivery. Our outputs range from the small to the large, but whatever the brief, some professionally designed output will always form part of our deliverables for no extra charge

Tesco Families

Segmentation – a combination of high impact poster boards, films and booklets.

Read the case study

BBC

Segmentation - office installation backed up by films and a microsite.

Read the case study

eBay

Office installations

Read the case study

BT

Desk and Design - a cohesive, punchy customer journey

Read the case study

Tesco

Longitudinal - year long view of the UK consumer.

Read the case study

Photography

Building image libraries using our unique ‘real and raw people’ approach.

See an example

Tesco Families

Segmentation – a combination of high impact poster boards, films and booklets.

BBC

Segmentation - office installation backed up by films and a microsite.

Read the case study

eBay

Office installations

Read the case study

BT

Desk and Design - a cohesive, punchy customer journey

Read the case study

Who We Are

We’re a team of passionate, experienced and dedicated researchers. This means we’re professional and credible, but more than that though we’re just nice, fun and energetic people to work with.

5 years ago we started up with just one member of staff and one client. Since then we’ve worked with some of the biggest brands in the world and grown our staff steadily. At our core though are our 4 directors – they work across all projects supported by expert colleagues, delivering strategic thinking, expertise, passion and care to every one of our clients on every single project, big or small.

Meet The Senior Team

Let's work together

36 Golden Square, London, W1F 9EE